Appendix A – Discussion guide

Part A: Viability

This section is interested in finding out what worked for whom and why: Understanding which of the trialled approaches worked best in the Scottish context, with a view of informing priorities for future investment decisions. First, we need to understand if what was created represents the Minimum Viable Product (MVP) required to trail a real life MaaS solution. These questions focus on the practicalities of how the solution was developed and what the challenges were to achieving the MVP.

Technically:

  1. What key features did your App provide, e.g.:
  • Multi-modal journey planning
  • Real time service/timetable information
  • Account based payments
  • Multi-modal ticketing/cost capping
  • Incentivisation/nudge messaging, etc
  1. Did you experience any technical challenges with the App?
  2. What data did the App produce and how did you use it?
  3. Was there anything that it couldn’t do that you had wished it could?

Commercially:

  1. How did the commercial model work, what are the key cost elements and revenue sources?
  • did your project generate any learning points around cost-savings/efficiencies?
  1. Was service operator buy-in a problem? Did this vary by mode/operator? Are there any learning points regarding incentivising operators? [prompt: integrated ticketing and revenue distribution]
  2. What was your marketing strategy, i.e. how were target audiences reached? Are there any learning points or best practice approaches around maximising uptake/reaching target audiences?

Partnerships and Collaboration:

  1. Can you provide a brief description of the relationship between the platform provider, operators and yourself as the promoter (any other parties relevant?)
  2. What were the key challenges around setting up and agreeing the roles of each party? How were they overcome?
  3. Who owns the app and data in the long term? What are the implications?
  4. Would you make any changes to the contractual set up in the future, and if so, why?
  5. How do operators interface with the system, e.g. do booking link to their system, or are revenues distributed retrospectively. How well does this work? Would you make any changes?

Part B: Impacts

This section of the discussion aims to understand what the intended outcomes of the trail were from the perspective of the applicant, the extent to which these were achieved and what contribution this made to wider Scottish Government outcomes.

Objectives and scope of the trial [state our understanding of the objectives used for each individual pilot, then]:

  1. Ultimately, what did you want to achieve from employing MaaS in the way that you did, i.e. what challenges were you hoping to address?
  2. How did the deployment of MaaS fit within/complement your wider programme of travel/behaviour change?
  3. To what extent has your solution contributed towards wider RTS and NTS2 priorities?

Monitoring and Evaluation

  1. Did you undertake any monitoring or evaluation activity as part of the Pilot?
  2. Can you tell us a bit more about what that involved in terms of planning and data collection?
  3. What challenges did you face in terms of providing evidence to understand the impact of your MaaS Pilot?

Achievement of project objectives:

  1. To what extent were your stated objectives achieved?
  • Can you highlight which areas were most successful, and which less so?
  • Where less so, what were the barriers, could anything have been done differently to improve the outcomes?
  • Where successful, what were the key factors?

Overarching benefits of the trail:

  1. What aspects of your MaaS implementation have:
  • Shown most promise to contribute to these benefits in a wider roll-out?
  • Which have been less successful and why?

Part C: Sustainability and Scalability

Does the learning from the pilots translate into clear recommendations for the wider roll out of MaaS in Scotland, is there enough evidence for this, and if so, what’s the best solution?

  1. Following set up, to what extent was the service self-sustaining? How could this be achieved in future?
  2. So, what are the key insights relevant to the potential future roll out of MaaS across Scotland? Discuss barriers and opportunities.