| App Developer/Key Partner |
Urban Foresight, developed by Ember Technologies |
Fleetondemand |
Fuse Mobility, developed by Ember Technologies |
Fuse Mobility, based on the same platform as Tactran ENABLE. |
No specific app, uses GoSEStran app |
| App Functions |
Five main pages covering a map with nearby transport services, journey planning based on Traveline data, and events pages displaying offers and directions. |
Mobile and desktop-based apps, base product is Mobilleo software and uses existing API feeds and Flashpass to enable ticketing. |
Three separate apps/websites designed for Dundee and Angus College, LLTNP Authority, and NHS Tayside. |
Multi-modal journey planning, information on transport hubs, EV charging and Park & Ride sites, account creation, explore trials and points of interest |
Addition of new modes in St Andrews including walking routes. |
| Level of Integration |
Journey Planning |
Journey Planning, Real-time information, accounts-based booking and payment |
Journey Planning, Booking and Payment (for rail and taxi through existing aggregators) |
Journey Planning, Real Time Information, Booking and Payment (for rail and taxi through existing aggregators) |
Journey Planning, Real Time Information, Booking and Payment (for rail and taxi through existing aggregators) |
| Modes |
Public Bus, Taxi, Car Hire, Bike Hire, Cycling, Walking, Train |
Public Bus, DRT, Taxi, Car Hire, Bike Hire, Cycling, Walking, Train, Ferry, Airplane |
Public Bus, DRT, Taxi, Community Transport, Cycling, Walking, Train |
Public Bus, DRT, Taxi, Community Transport, Cycling, Walking, Train |
Public Bus, Taxi, Car Hire, Walking, Train |
| App Launch |
September 2021 |
June 2021 (new modes added through 2022-24) |
August/September 2021 |
August 2022 |
September 2023 |
| Marketing Methods |
Email at event booking confirmation, social media, local radio, posters at areas of interest. |
Hyperlocal campaigns linked to specific transport developments (Inverness Airport Rail Station opening) |
Through service leads via appointment letters (NHS), staff bulletins, social media posts, National Park website. |
Partnered with East Lothian Council and Queen Margaret University to help promote app. Also printed advertisements, posters at bus stops and leaflet drops. |
Various channels including through university matriculation, freshers' fair event, podcast audio advertisements. |