Appendix D – Performance against stated objectives

This appendix presents how each of the MIF pilot projects reported on their progress and performance against their own objectives from their final evaluation reports. However, in many cases the issue or theme picked up in the pilot specific objective is captured elsewhere in reporting – in most cases against the MIF Theme initially stated. The list below, therefore, follows a strict interpretation of whether the pilot specific objective was reported upon in its given format, rather than as general discussion or against a different objective.

GetGo Dundee:

  • Providing standardised web-based Dundee travel information to improve the uptake of sustainable modes.
    • Achieved
    • “This feature was integrated into the GetGo App”
  • Including shared E-bikes in travel ticketing to improve uptake of sustainable modes.
    • Achieved
    • “This feature was integrated into the GetGo App”
  • Using the bespoke GetGo Dundee app to improve the uptake of sustainable modes.
    • Not Achieved
    • “This objective was more challenging to measure as the app doesn’t allow for booking”
  • Using the NEC platform to improve uptake of sustainable modes .
    • Not Achieved
    • “The NEC card is a smart card; therefore, its integration into an app is not feasible as a transaction must be done. A user needs to validate its NEC even for free travel making it more suitable in a digital wallet for example.”
  • Using integrated ticketing through the ShareMORE app to improve uptake of sustainable modes.
    • Not Achieved
    • “Real-time information as specified was not feasible or at least not in the remit of the software developer in charge of the app development but not completely impossible”
  • Including temporary “last mile” services to events to improve uptake of sustainable modes.
    • Not Achieved
    • “This was reviewed as feasible with Software developer – this should be integrated at a later stage”
  • Determining how personalisation of services through the ShareMORE app can improve the uptake of sustainable modes.
    • Not Achieved
    • “This would be reviewed as part of a wider deployment of the app but based on engagement, this was on track during pilots – rail and air travel should be integrated at later stage”

Go-Hi:

  • Improve access to integrated transport services in Highlands & Islands.
    • “Difficult to measure meaningfully; results from the Motability trial suggest that this is the case for disabled people”
  • Test feasibility of Mobility as a Service in a rural context.
    • Not direectly reported on
  • Encourage a shift from sole occupancy cars to more sustainable travel options.
    • “Demonstrable potential”
  • Create healthier lifestyles by improving sustainable travel choices, including active travel.
    • “Insufficient uptake to measure meaningfully”
  • Support the delivery of Transport Scotland’s National Transport Strategy 2.
    • “Insufficient uptake to measure meaningfully”
    • Focused solely on Carbon Emission reduction: used emission savings from the use of Car Club vehicles instead of private car, found “potential for significant CO2e savings (between 20% and 26%) due to better fleet characteristic and more efficient vehicle utilisation”

Tactran ENABLE:

  • Promote better travel choices and access to services and opportunities (e.g. healthcare; employment, education and training; leisure) by offering ENABLE users personalised, high-quality, integrated, digital transport information, as well as booking and payment solutions.
  • Though the majority of the report was reporting on the success of promoting travel choices and access to services and opportunities to users and the value of the tool to the services, this was not presented in response to these specific set of objectives.Deliver services that are valued by participating mobility service providers and partner organisations.
  • Not directly reported on
  • Identify a business model that facilitates: delivery of public policy objectives; good governance; the ability to upscale; and commercial success.

Section 4 of the Tactran ENABLE evaluation report discusses the learning points around the business model, using a scenario matrix to illustrate this (high profitability vs high societal benefit) Evidence from Tactran ENABLE states that MaaS is not financially self-sustaining in the geographies that cover most of Scotland, without ongoing public sector support.

GoSEStran:

  • To investigate whether a MaaS tool of this nature could help address one of the Fund’s key themes of transport poverty in a rural context.
  • Not reported upon against this objective, in this format. However, the potential impacts of the pilot on tackling transport poverty in a rural context were described against the theme. This is reported upon in that section in this report: GoSEStran user surveys also suggested that users of the app are less likely to own a car than the general population and are more likely to suffer from a disability or be sensitive to the cost of transport. To explore links between MaaS and a linked Digital DRT bus service..
    • “GoSEStran has successfully ‘lightly’ integrated DRT services across the region”
    • “Limited funding forced technical innovation and the creation of a digital back office for DRT operations in GoSEStran”
    • “Vehicle, as well as tech funding may help to address challenges” such as increasing fuel costs and driver shortages
    • “Many DRT operators have hesitation to trial new concepts with the unknown situation they are currently facing, with driver shortages and reduction in funding”

St Andrews MaaSterplan:

  • To scale an existing MaaS digital platform to meet the needs of visitors, commuters and the residents of St Andrews
    • “The exercise of building upon an established platform and leveraging the expertise of SEStran and their developer has demonstrated that scaling up existing solutions rather than developing new solutions can save money, time and marketing effort”
  • Explore and facilitate bringing new sustainable modes of transport to the town of St Andrews.
    • Not achieved
    • No new sustainable modes were introduced in St Andrews aside from a smart walking feature within the application.
  • Incorporate the following (existing and new) transport modes to provide multi-modal and mixed modal routing into the app: demand responsive transport, bikeshare, rideshare, carshare, peer-to-peer car share, walking, public transport and taxis.
    • “Carclub, Rideshare and Peer-to-Peer car share integrated into the app”
    • “Bikeshare and DRT were extensively explored, and efforts were made to bring them into the town”
  • Implement and analyse marketing strategies to engage, acquire and retain users for the MaaS digital platform.
    • Extensive commentary is provided on the effectiveness of different marketing methods and channels
  • Monitor and evaluate the project, to indicate successes, failures, challenges, impacts and any unintended consequences.
    • “Progress on all indicators and outputs has been submitted to Transport Scotland through monthly meetings and reports”