| Dashboard |
Number of downloads, returning users and modes of planned journeys. |
Number downloads, registrations and bookings. Detailed breakdowns of bookings by duration and distances for car club, bike hire and DRT. |
Number of downloads, user sessions, accounts created and journeys planned. |
Number of downloads and registered accounts. Planned journeys only captured for registered users. |
Number of downloads linked to marketing activity specific URLs. |
| User Surveys |
Surveys at each pilot event, sample sizes not reported. |
Onboarding survey (2021) with 35 responses, user experience survey (2023) with 54 responses. |
Small numbers of users collected as part of wider sample; D&A College: 36, LLTNPA: 69, NHS: 29 |
26 responses |
None |
| Non-User Surveys |
None |
Region wide sample of 202 |
Full sample of surveys were; D&A College: 569, LLTNPA: 319, NHS: 425 |
292 responses |
None |
| Focus Groups |
None |
None |
None - dropped due to budget constraints. |
1 focus group with 4 attendees |
Intended to hold but not undertaken. |
| Other Evaluations |
None |
Lessons Learnt exercise undertaken by Arcadis mid-project in 2022. |
Process review and economic value for money assessment. |
Partner interviews with Fuse Mobility and East Lothian Council. |
Detailed evaluation of different marketing channels. |